The Key To Business Success Is Photography That Attracts The Right Clients!
Do you have that gnawing feeling in your gut that your marketing efforts are not entirely living up to what you've expected? Have you put a lot of time and money into your websites, SEO, paid ads, social media, and print only to be unhappy with the return on your investment? Could it be your branding photographs just aren't making that human connection? Could your prospective clients not be feeling the warmth, likeability, and trustworthiness that will encourage them to choose you
There are four elements of a branding photograph that, once correctly modified, can turn a photograph that shows people what you look like into a photograph that shows people who you are. Using the science of Marketing Psychology to make smart choices, the four elements of wardrobe, personal style, body language, and the surrounding environment can take your branding photography to the next level.
I have spent years analyzing marketing techniques related to personal promotion and branding, studying the work of some of the most renowned marketing experts. Over the years, I have accumulated a large body of scientific research on the psychology of individual brand building. As a result of this research, I developed a system to help you turn your portraits into powerful marketing tools.
Being seen by the “right” clients is crucial. With so much concentration on social media, the image you put in front of your audience is one of your most important assets! Whether you call them professional headshots, business portraits, branding images, or simply pictures, the face your audience sees is going to create a first impression of you and your business. You MUST stand out in the crowd of your competitors who want YOUR clients!
Standing Out From Your Competition is Critical to Your Business's Success
The photos you use as your Professional Business Portraits must convey trust to YOUR target Market Audience. This is where Master Business Portrait Photographer George W Deloache shines. Every business image George creates starts with a discussion about who your Ideal Target Client is. George then creates a portrait for you that WILL attract your ideal client! This seemingly small step will have a HUGE impact on your new client acquisition!
The Answer is Right in Front of You
Your Selection Of Your Business Photography Specialist Shouldn’t Be Taken Lightly!
You need to ask yourself this question, “Who will make me look great to the audience I want to attract?” Your business images MUST convey the same feeling to your target market audience, from your PR, Social Media, Website, Annual Reports, Advertising, Headshots and Branding Portraits. George W. DeLoache will craft a signature look for all your business’s photographic pieces.
Your George W. DeLoache Photographs Will Make YOU & YOUR BUSINESS Stand Out!
• Your sessions will be created with your target market audience in mind
• Your images are created to attract YOUR audience
A pre-session planning call is included with your session
Master Business Portrait Artist, George W. DeLoache, GUARANTEES you’ll LOVE your portraits
• You will NEVER receive “assembly line pictures!”
• Your Safety & Convenience Is Our Priority
• Your session will be created in our DTLA studio.
• Our sessions are NEVER double booked.
• Your time is valuable, you’ll receive VIP service from start to finish!
• Your images will be created in our safe studio environment. Mr. DeLoache will be wearing a mask and our entire facility is cleaned before each session
Here’s Why You Need Targeted Business Images Right Now
You’ll never know how many potential clients are passing you by because they don’t even notice you! Perhaps your last business pictures were taken by a “budget” assembly line photographer who never gave a thought about creating “targeted” images. A targeted list of leads is one of the greatest assets you can have. Let’s start today with Branded, business images that will attract YOUR TARGET MARKET AUDIENCE!
We Come to Your Business Location or You Can Visit Our Studios in DTLA
Let’s talk about YOUR business! I would be happy to have a “no obligation” phone or Zoom Business Portrait assessment with you. Simply click here to set up a time that we can chat!
Your corporate headshot or business portrait is a major factor in your business and marketing success. How you’re perceived in today’s business environment is driven by your images. Creating images for you that show your integrity, responsibility, and professionalism is our mission. I would love to create an amazing Personal Branding Portrait of you! Executives and business leaders have been using my services for their corporate and branding photographic services for over 30 years! It’s our specialty and we’re very proud to be a part of your branding strategy. It’s something we take very seriously!
You are your brand and your Personal Brand Portrait must convey your character, integrity, and competency. Your Business and corporate Headshot is so much more than a “pretty picture” of you smiling into a camera! It must tell the story of who you are and what you stand for! Once we discuss YOUR brand expectations, we’ll work with you on wardrobe selection and establishing the proper mood and expression to powerfully reinforce your brand message. Your investment for business portraits or corporate headshots starts at $229 swith our Xpress Social Media Session. Other business sessions are offered at various price points. The studio is conveniently located in the Downtown Los Angeles Art District.
You’ll relax in the stress-free environment of our Downtown Los Angeles Art District Portrait studio as we create various poses for you to select from. Once we know more about your expectations, we can give you an estimate of how long you’ll be working with us for your session. I would be happy to offer you a complimentary business portrait or corporate headshot consultation to help you select the optimum business session. Our mission is to create the most spectacular and effective portraits you’ve ever seen!
There are various investment levels to select from, that will meet your budget, based on your needs. Let's discuss your personal branding project and see which of our selections will satisfy your needs!
2019 is on track to be a year of continued growth and opportunity. The victorious will be the ones that seize the day with bold decisive action. "Carpe Diem!"
You never get a second chance to make a first impression!
When encountering an unfamiliar face what is your first impression built on? It is a widely held scientific belief that you have as little as 7 seconds to make a good impression. Making rapid instinctive decisions about someone based upon their appearance is part of human nature. It is a automatic response to the primal brain’s survival mechanism.
It is a characteristic of our human nature that we make rapid instinctive decisions about someone based upon their appearance. The primitive brain’s survival mechanism triggers this response. We ask ourselves; “Is that person a friend and someone we can trust or are they dangerous and is our safety in jeopardy? “
When it comes to creating personal branding images for business and corporate use this brief appraisal is critical. A rumpled shirt, ill-fitting or inappropriately designed jacket, poorly tied tie or poor jewelry choice is disastrous. Creating a successful business or corporate brand image is built upon being mindful of these subtle subliminal cues and makes the difference between a portrait that works or one that utterly misses the mark.
Resently a social media survey asked; “What does a person noticed first about someone in a professional setting”? The results of this survey are a valuable guide when planning your personal brand image. When your prospective client views your headshot or personal branding imagery online what is their gut reaction to the photograph? What subliminal messages do they pick up and how does it make them feel about your company, services or personal brand image?
These 7 points of non-verbal communication are the building blocks upon which the viewer’s opinion of you is built.
- Facial Expression
- Eye Contact
- Haircut or style and hair and makeup for female executives
- Your choice of accessories such as ties and jewelry.
- Professionalism grammar and manners.
Building a Brand with Professional Headshots and Portraits is all about connecting
Sometimes as business people we can get so focused on the forest that we miss the trees. We forget that we are walking billboard for our companies and that our portraits are often one of the first lines of introduction to our target market. Your portrait or headshots has to convey an image that will generate a response, email, phone call or direct purchase, from your customer base. It is a core part of your branding.
It is said that a poor first impression takes thirty additional attempts to repair.
Here's why. Imagine that you're racing for a taxi, waiting for a latte at Starbucks or pacing outside a courtroom preparing for your next deposition. Someone catches your eye. You didn't intend it but, all of a sudden, you have an exchange with a human being that you will see only once in this lifetime. Immediately, your subconscious kicks into overdrive. "She looks kind," you think. Or "Good God. What fool let that ax murderer out of jail?"
The longer you look, the stronger that internal voice speaks. "I wonder if she would go out with me." Or "Does pepper spray have an expiration date?" Funny thing. That stranger you are staring at? The one you are making those assessments about? He or she is having some of those same thoughts and emotions about you. We just can't help ourselves. As human beings we make assessments based upon what we see.
When we make eye contact with someone else, even for a fraction of a second, we make thousands of judgments and evaluations about them based upon that eye contact. Some are good; others you wouldn't wish on your worst enemy.
The same thing happens with a headshot or portrait.
For that reason, before you get your portrait taken, consider the demographics of your target market. What are their age, income, gender, ethnicity and geographic location? What are they looking for? What feeling or impression do you want them to experience from your website? What will make them pick up the phone and call?
In a culture drowning in a sea of information, branding yourself to your target audience makes all the difference.
That is why your portrait must convey the right message, not about your company, but about you.
If you are running for public office, you have to look commanding, someone not easily blown over by impossible obstacles.
If you deal with corporate acquisitions and mergers, you are someone who negotiates in the shark tank. So when your competitors look you up on the Internet, you want them to see your portrait and say, "That dude looks pretty sharp."
If you are a investment company, you have to remember that too many fast-talking, slick dealers in plaid jackets have sullied your world. You want to move away from the used car salesman look to an image that conveys trust, integrity, kindness and competence.
Even though a portrait is a two-dimensional, non-living thing, when we look into your face, we feel as though we are making eye contact. With that eye contact, we make a cascade of assumptions, opinions and decisions about you.
Understanding this core human dynamics essential when hiring a portrait photographer You have to work with someone with the ability, experience and know-how to capture your image in a way that will convey the message you want to send about yourself.
"I am intelligent." (I won't make your problem worse.)
"I am full of integrity". (Bernie Madoff and I are completely unrelated.)
"Trust me." (If the money in the bank were mine, I would lend it to you today.)
"I am a shark eater". (I will eat your competition for lunch.)
Bottom line, it doesn't matter if you are, as my dad used to say, "plain as a mud fence." The only thing that is important is working with a photographer who will create with you a portrait that conveys the core message about you.
Accomplish that and you are at a higher end of portraiture!
Just last week I got a call from a very nice professional
who, like many of my clients, needed a
done for her company's website. Unfortunately, her reluctance was off the charts. She was extremely nervous at the prospect of having
her picture taken and who could blame her? Truth be told, most human beings feel buck naked in front of camera. Not all the long ago, some
primitive people groups believed that photographers were stealing souls. I am not so sure they were wrong.
So, I tried a little humor to calm her down a bit. "So, it sounds like you would rather have a root canal?"
She chuckled. Which was a good sign.
"George, from the earliest that I can remember, I hated having my photograph taken. You see, my dad was a photographer."
"And he was constantly taking pictures of me!"
"Guilty as charged. I have been photographing my own daughter when she was still in the womb."
"I look at those shots he took. Agh. I hate them. I am just not photogenic."
"Now, just hold the presses there, madam."
"Can I tell you something? You and my daughter, who is now thirty-one years old, have an awful lot in common. The last time
I tried to take her picture she stuck her finger right up her nose at me. My daughter is so sick and tired me sticking a camera in
her face that she has even banned my cameras from her house."
"Smart girl," she laughed this time. We were getting somewhere now."
"I know it's easy for me to say but I do understand how you feel. But when I work with my clients, we are in this soup together.
You won't have to worry about the clock. We will take as many shots as we need. There won't be any pressure or posing stuff you see in
the Hollywood movies or some magazine. Every shot will go into the computer. So you can forget about blotchy skin, double-chins and
even crooked noses."
"How about root canals?"
"Well, you are going to have to see my sister, the dentist, for that. I know I have her card around here somewhere. Let me see."
"O.K," she said, taking a deep breath, meaning it. "O.K."
What she would soon discover is that I know what I am talking about. Over the past forty years, I have taken over 20,000 portraits,
which is not too bad for a guy who has seen the heights of celebrity fame and the lows of dog-dirty, Skid Row sidewalks. Throughout
these years of seeking to be the best in my field, I have learned what great portrait photographers, like Gordon Parks, Yosef Karsh
and George Hurrell, knew very well.
And it is this.
To achieve great portraits takes more than talent and life experience. You have to also understand the underlying dynamics of human
nature and the vulnerability inherent in portraiture. Knowing how human beings think and feel, Parks, Karsh and Hurrell became masters
in their craft, because, above all their natural gifts and technical skills, they also had the ability to make their subjects laugh,
feel safe and take down the masks that we all hide behind.
So it is with me.
I am a creative artist who works with his clients to create a timeless image of their beauty, dignity, personality and unique selves.
Does not matter if the shot is for the web, some brochure or headshot, I guarantee that the process will be what I have promised -- warm, friendly, without pressure and even enjoyable.
Such is the joy of my life. Few things come close to hearing the words, "George, I have never had a good picture taken of myself until now."
Accomplish that and you are at a higher end of portraiture. You have found a photographer --and a friend -- into whose hands you can entrust yourself.
With out a doubt the Internet has permanently changed the way we do business
. Its now a simple task, for prospective clients, to instantaneously search for information concerning any conceivable services or product. The old practice of reaching people through yellow page advertising, newspapers, magazines and to a great degree direct mail has gone the way of the pay phone.
From PCs and laptops to smart phones your clients first choice for information is the Internet. Your website has become the first point of contact with those seeking products or services. With only seconds to grab their attention and begin to establish confidence in your products and services a finely crafted business portrait goes a long way in introducing you and helping you begin to build a foundation of trust.
As one of LA leading business, corporate, and executive portrait photography experts we bring over thirty years of experience serving the law and attorney, business and corporate community to create executive headshots and business and corporate portraits that help our clients reach their clients
We would like to suggest two options that will make getting your work completed quick and easy. The most economical option is to stop by our studios, located in Downtown LA, where you can quickly get your portrait session completed and be on your way. If you are considering one person or your entire staff, session times can be scheduled that will make it simple to complete the project.
The second option takes into consideration your time and convenience, maximizing productivity by allowing you to remain on the job with as brief an interruption in you work schedule as possible. We come equipped with full studio location capabilities, allowing us to set up a completely functioning professional portrait studio in a boardroom or foyer and photograph the entire staff in short order, with the least amount of interruption to your workday. You choose what will best suit your needs. We are here to ensure a great experience.
Business Portraits, Corporate Headshots and Business Headshots Los Angeles
may not be the reason you are searching for a professional Headshots Photography artist,
you may be seeking someone to create for you a
unique fine art portrait
of you or your family. As you look over the galleries of both color and black and white fine art
you can be confident that we have years of experience in capturing the beauty and dignity of the people that
have grown to trust us to produce an image that is unique and of the highest quality. Having you portrait
sometimes be a bit unnerving but you can rest assured that we will never rush or limit the time it takes to provide a
comfortable and fun experience.
Los Angeles Professional Headshots
There are certain specific characteristics that make this type of portrait unique. A good Business executive or corporate portrait
designed to connect with your customers. It has been said a picture is worth a thousand words and a great head shot
is able to
reach beyond the printed work and connect with your customer in a way that says, I am a reliable professional and you can
trust me. Be it in the studio or on location
at your company or office we assure you we understand the constraints of the business
world and try to be effective, efficient and brief. Why don't you just shoot us off an email let us know when it is the best time to chat about you needs. Email:
Lemonade Is A Lot Cheaper Than Champagne
Business Portrait Photography
"A friend of a friend told me that her uncle does wedding photography on the side. Won't that do?" she said, trying not to whine.
I looked at my watch. Half-past six p.m. This assistant was working overtime.
"Well, sure. If you don't mind your boss looking like the father of bride..."
Frown. "Now, that would go over real well."
"If I may, what you need is a photographer who will show your boss that you know how to make a good choice"
Light bulbs going on. "Right." Pause. "You've had this conversation before."
"Oh, about a million times."
You didn't have be a brain surgeon to realize her predicament. Her boss was breathing down her neck because the company's
social media guys were under the gun (i.e. panicking) to launch the company's website, Facebook page or Twitter site, yesterday.
No. Make that the day before yesterday.
That meant this assistant was now under the gun to find someone to take her boss' portrait. However, because good
portrait photographers don't grow on trees, she did what anyone else in her shoes would do.
She searched Google. That's where she found me right at the top of the list. Problem solved, she hoped.
"But what makes you a good choice, George?"
"I specialize in personal promotional portraiture"
Eyes glazing over. Say, what?
You see, in the world of portrait photography, you have two basic options. One type of portrait photographer specializes
in weddings, families and kids. Their profit is made largely by the sale of prints and frames. Their goal is for you to spend
a few grand before you walk out of their showroom or leave their website. That's their business model.
My clients are business people -- from small companies to international corporations. Professionals in
their fields. Law. Banking, Finance, High Tech, Health. Public service, Internet. I don't need the showroom
or to up-sell them on products because my services are paid for upfront. I understand business. I like
business people. With each client, my goal is the same. I am there to enable them to successfully promote
themselves through portraiture.
The biggest challenge that I encounter with most new clients is that they have no point of reference for
hiring an artist. As a result, they monetize what I can do for them. The conversation usually goes along
the line, "I saw your website. I like your work. How much do you charge?"
They are simply not aware of the bigger picture. If they called a wedding photographer or someone who
does head shots for actors, these photographers might be great in their fields but what they often lack is
the knowledge about how businesses works, how to navigate that environment or what corporate executives actually need.
Doesn't matter what level you work at. The person in that portrait is the company.
Every company has its values but, within this organization, that face in that portrait represents the core
of the company. It is its first and highest selling point. For me, it is all about capturing an image that is
real and consistent with the core brand of the company.
I photograph the ugliest person in the world the same way I shoot the most beautiful. I make them look their
absolute most stunning best, striving for that compliment, "George, no one has taken a good shot of me until now."
Bottom line, in this economy, who wants to spend their money on lemons? When you need the best first
impression possible, your photos have to work for you.
Right now, this assistant needed to laugh. And go home.
"Did I mention that I repair cracked teeth at no extra charge?"
"O.K. George, you got me sold. Can you come in tomorrow?"